Resources/Track SaaS revenue

Template guide

How to Track SaaS Revenue, MRR, and Conversions in Dashbreeze

This guide shows you how to use the Dashbreeze SaaS Analytics template. Connect your Stripe and Google Analytics accounts to follow recurring revenue, customers, churn, traffic, acquisition channels, and conversion rate in one view.

Published Dashbreeze SaaS Analytics dashboard with MRR, active customers, revenue trend, ARPU, churn, conversion rate, country, product, and channel views.
Dashbreeze places Google Analytics performance and Stripe subscription metrics in one ready-made dashboard.

Track SaaS revenue and conversions, step by step

1

Open the SaaS Analytics template

Start in the Dashbreeze workspace where you want to create the dashboard.

Do this

  1. Sign in to Dashbreeze and open your organization workspace.
  2. Click Templates in the left sidebar.
  3. Find SaaS Analytics and click the template card.
You’re ready when: The template setup is open and shows Google Analytics and Stripe.
Dashbreeze Templates page with the SaaS Analytics template card highlighted next to the Sales Overview template.
Open Templates from the left sidebar and select the SaaS Analytics card.
2

Connect Google Analytics and Stripe

Connect the analytics and payment accounts that will provide the data for the dashboard.

Do this

  1. Under Google Analytics source, select a connected account and the Google Analytics 4 property you want to report on. If needed, add a Google account with access to that property.
  2. Under Stripe source, select an existing Stripe connection. If needed, click Add Account and enter a Stripe restricted API key.
  3. When both connections are ready, click Continue.
You’re ready when: Both source cards are complete and Dashbreeze opens the table summary.
SaaS Analytics connection step with Google Analytics and Stripe source cards, integration selectors, and Add Account buttons.
Select or add the Google Analytics and Stripe connections for the dashboard.
3

Review the tables Dashbreeze will create

Dashbreeze prepares the data needed for the template and shows the tables before creating them.

Do this

  1. Review the table names in the summary.
  2. Rename a table if you want it to be easier to recognize later.
  3. Click Continue when the list is ready.

From Google Analytics

  1. Sessions by Country shows where your visitors are located and how website activity and revenue vary by country.
  2. Sessions by Channel shows which acquisition channels bring visitors and generate revenue and key events.
  3. Sources shows which search engines, referring websites, or direct visits bring users and revenue to your business.

From Stripe

  1. Invoices shows how much invoice revenue your business collected over time.
  2. MRR History shows how monthly recurring revenue changes over time across customers and products.
  3. Customer History shows how your paying customer base changes as customers remain active or churn.
You’re ready when: The summary shows three Google Analytics tables and three Stripe tables.
SaaS Analytics table plan showing three Google Analytics tables and three Stripe tables with editable names.
Review and optionally rename the six tables used by the template.
4

Wait for the data to finish importing

Dashbreeze now creates each table and imports the required data.

Do this

  1. Wait while the tables move from Pending to In Progress and then Created.
  2. If a table shows Error, click Try again.
  3. When the imports are finished, click Continue.
You’re ready when: The table imports are finished and ready for the dashboard.
SaaS Analytics table creation screen showing Created, In Progress, and Pending import statuses.
Follow the progress while Dashbreeze imports the six tables required by the template.
5

Choose how often the data should update

Choose whether you want to refresh the dashboard yourself or let Dashbreeze update its tables on a schedule.

Do this

  1. Choose Manual if you want updates to happen only when you request them.
  2. Choose an available automatic frequency if you want Dashbreeze to refresh the connected data periodically.
  3. Click Create Dashboard.
You’re ready when: Dashbreeze creates the dashboard and opens it in the editor.
SaaS Analytics update settings with manual and automatic refresh options and a list of available schedules.
Choose manual updates or an available automatic schedule, then create the dashboard.
6

Explore the finished dashboard

The template arranges Google Analytics and Stripe results in one ready-made business overview.

Website performance

  1. Visitors Trend shows sessions over time.
  2. Revenue & Visitors by Country maps active users, sessions, and Google Analytics revenue by country.
  3. Revenue & Visitors by Channel compares sessions and Google Analytics revenue by acquisition channel.
  4. Revenue & Active Customers by Source compares Google Analytics revenue and active users by traffic source.
  5. Conversion Rate compares Google Analytics key events with active users.

Revenue and customers

  1. Revenue Trend shows paid Stripe invoice revenue by month.
  2. MRR shows monthly recurring revenue in USD over time.
  3. Active Customers shows the number of paying customers over time.
  4. MRR by Product shows recurring revenue grouped by Stripe product.
  5. ARPU means average revenue per user. In this template, it shows current monthly recurring revenue divided by the number of current paying customers.
  6. Customer Churn shows the current-month customer churn rate.
You’re ready when: The dashboard shows your Google Analytics and Stripe results.
SaaS Analytics dashboard editor showing MRR, active customers, revenue trend, ARPU, churn, conversion rate, country, product, and channel blocks.
The finished dashboard places website performance and subscription metrics side by side.
7

Customize and share the dashboard

Use the generated dashboard as a starting point and adjust it for your team, company, or clients.

Do this

  1. Change the theme, titles, colors, or block styles in the dashboard editor.
  2. Move or resize blocks to change the layout.
  3. Test the dashboard before publishing. Open Publish in the left sidebar and click Preview Dashboard. The preview opens in a new tab and shows how the dashboard will look to viewers.
  4. Publish the dashboard when it is ready, then choose how you want to share it.
You’re ready when: In Preview Dashboard, change the Date filter and confirm that the main values and charts work as expected.
Customize the dashboard in the editor, preview the viewer experience, then publish and share it.

Recap: from two sources to one view

Dashbreeze guides you from two connected accounts to a finished dashboard. Select the sources, review the tables, wait for the data, and choose how often it should update.

  1. 1. Open your Dashbreeze workspace, click Templates in the left sidebar, and select SaaS Analytics.
  2. 2. Select the required Google Analytics integration and GA4 property.
  3. 3. Select the required Stripe integration for the payment source.
  4. 4. Review the three Google Analytics tables and three Stripe tables in the plan.
  5. 5. Create the tables and retry any failed import tasks.
  6. 6. Choose manual or periodic updates, then create the dashboard.
Final check: Open Publish and test the dashboard. If everything looks right, publish it, then open the Share panel and choose how you want to share it.

Need help with a connection?

Find detailed product instructions in the Help Center

This guide covers the complete template workflow. Use these articles for more detail about a connection or dashboard step.

Google AnalyticsConnect a GA4 property and understand its report data.StripeCreate a restricted key and import Stripe resources.Creating a dashboardLearn how to edit, publish, and share the result.
Browse the Help Center

Quick answers

What do I need before using the template?
You need a Google account with access to the GA4 property you want to use and a Stripe connection for the billing data you want to report on.
What does Dashbreeze create for me?
Dashbreeze creates six connected tables and a ready-made dashboard with a Date filter, website-performance charts, Stripe revenue charts, and customer KPIs.
What does the Conversion Rate show?
A key event is an event you mark as important in Google Analytics 4, such as a completed purchase, subscription, or sign-up. The template divides the number of key events by active users. To use it as a customer-conversion metric, make sure the relevant event is marked as a key event in your GA4 property.
What does ARPU mean?
ARPU means average revenue per user. In this template, Dashbreeze calculates it by dividing current monthly recurring revenue in USD by the number of current paying customers.
Does the dashboard combine Stripe customers with GA4 sources?
No. The source and channel charts use revenue and user data reported by Google Analytics. Stripe powers the invoice, MRR, product, active-customer, ARPU, and churn blocks.
What does MRR by Product include?
It shows recurring subscription revenue in USD grouped by Stripe product. It does not include one-time charges.
Can I customize the template?
Yes. After Dashbreeze creates the dashboard, you can change its theme, layout, titles, colors, blocks, and sharing settings in the editor.
Will the dashboard update automatically?
You can choose Manual updates or an automatic update frequency available with your Dashbreeze plan.